Target / Bookworm - Mammoth

This campaign was created to support a new children’s product line from
illustrator Christian Robinson for Target. I was tasked with creating a narrative
and bringing Christian’sdesigns to life in a distinct paper craft collage style.
Each animation was shot frame by frame under camera using stopmotion.


Directed and illustrated by Lucinda Schreiber
Stop-motion paper animation
Production Company: Not To Scale
Agency: Mythology






© 2025 Lucinda Schreiber